In 1998, entrepreneur Jack Penrod introduced the world to Nikki Beach, the first and original luxury beach club concept that combines the elements of music, dining, entertainment, fashion, film and art into one. Today, as Nikki Beach celebrates its twentieth anniversary, the brand has grown into a global, multifaceted luxury hospitality company with 14 beach clubs, 4 hotels and resorts, a lifestyle division (including fashion boutiques and a magazine), special events and Nikki Cares, a 501c3 non-profit charity.
Nikki Beach can now be experienced in: Miami Beach, Florida, USA; Saint Tropez, France; Saint Barth, Caribbean; Marbella, Spain; Koh Samui, Thailand; Mallorca, Spain; Ibiza, Spain; Porto Heli, Greece; Monte Carlo, Monaco; Dubai, UAE; Bodrum, Turkey; Versilia, Italy; Barbados, Caribbean and Costa Smeralda, Italy. Nikki Beach has a pop-up location during the Cannes International Film Festival. The Hotels & Resorts division has properties in Koh Samui, Thailand; Porto Heli, Greece; Bodrum, Turkey; and Dubai, UAE.