The Penrod complex is a landmark of South Beach, Jack Penrod’s determination and vision created this $4 million investment when South Beach was just a sleepy retirement community in the early 1980’s. Now, more than a decade later, it is global lifestyle luxury brand … NIKKI BEACH.





• Ultimate experience brand
• Key elements of concept include fashion, music, entertainment, beauty & glamour
• Importance of locations targeted to VIP and celebrities destinations
• Diversification into an hotel group: Nikki Hotels & Resorts
• Brand architecture with the existence of an umbrella brand: Nikki (Beach)
• Only brand to be global and diversified in lifestyle & entertainment enjoying strong brand recognition, awareness and respect (no real competition)
• Selected partners (sponsors) benefit from a unique platform to access and capture the “rich and famous”
• A unique Day Beach Club concept combining fashion, celebrities & entertainment




• Brand with luxury image and experience in the high-end entertainment sector that has propelled its perception beyond just a Day Beach Club
• Aspirational brand for both men and women that spans across all nationalities and ethnic groups
• A successful lifestyle & entertainment brand enabling successful extension into multiple categories including beauty
• Brand architecture with the existence of an umbrella brand: Nikki (Beach) with natural sub-brands capitalizing on key brand territory









America and the Caribbeans
• Miami South Beach, FL
• Hollywood, FL
• New York Midtown, NY
• Reno, Nevada
• Turks and Caicos , West Indie Islands
• Saint Barths
• Cabo San Lucas, Mexico

EMEA
• St. Tropez
• Cannes
• Marbella
• Marrakech
• Vilamoura

ASIA
• Koh Samui, Thailand







Koh Samui, Thailand - 2009
Playa Blanca, Panama - 2009
Roata, Honduras - 2009
Fort Mindel, Cape Verde - 2010
Panama, Panama City - 2010
Qatar, United Arab Emirates - 2010
Hacienda Bay, Egypt - 2011
Acaba, Jordan - 2011
Dubai, United Arab Emirates - 2011
Cyprus, Greece - 2012
Greece, Greece - 2013
Caberete, Dominican Republic
Cartagena, Colombia

Designs, develops and produces events primarily devoted to music, fashion and movies.
































Bring privileged, individualized services at all of our Nikki Beach locations around the world, as well invitations to exclusive events.

• Access our most exclusive and loyal customers.
• Promote new or exclusive offers through partnership programs.
• Participate/sponsor series of exclusive events.

For more info please visit:
www.nikkibeach.com/vip






























A Nikki Beach company which produces Nikki Music CDs that represents the Nikki Beach ambiance.

For more info please visit:
www.nikkibeachmusic.com